Once you know the basics, it is time to start with email marketing. In essence, this is a method for achieving goals, a strategy which utilizes your own resources (a mailing list) to boost your online performance
Set your goals.
Like with any other campaign, if you want to reach success, you have to know what that success is. The goals you want to achieve will dictate the campaign settings, writing style, target audience, etc. They will also dictate the way you measure success. This is why the first step is setting up goals. Sometimes you might have multiple goals. Either way, start by determining some of them. Here are a couple of examples to get some ideas:
- I want to drive new signups for the service
- I need new leads
- I want to invite people to an event
- I would like to encourage people to donate
- I want to sell my product
These goals are a bit too general and vague. In order to measure success, you should try to make them measurable. For example, avoid “I want to drive new signups for the service”, but add a measurement “I want to drive 100 new signups for the service”. Or, instead of “I want to sell my product” try “I want to increase sales by 20%”.
Having measurable goals will help you determine if what you have achieved through the
campaign is really in accordance with what you had planned. Not only will this determine whether your campaign was a success or not, it will also help you realize what you need to change to upgrade your performance.
Determine the pace of sending
Now it is time to think about sending emails. One of the first things you will need to establish is the pace. The schedule of sending is important to keep you organized, but it also makes users feel more comfortable, as they know when to expect an email from you.